01
Auto Express
The creative engine behind marketing that keeps Auto Express top of mind.
AutomotiveView case studyGray Matter MediaEstablished 2001 Smart Advertising
Twenty-five years oforiginal ideas and servicesfor diverse industries.Non-profit
Creative. Production. Media. Digital...Under one roof.
The Difference
The world is drowning in content that looks like everything else, average, auto-filled, forgettable. That's the opposite of what we do. For twenty-five years we've turned original ideas into lasting creative.
Original, always
Every campaign starts with a real thought, an original idea. We pay attention to what’s working, fits your brand, speaks to your audience, and supports your goals.
Made by humans
Strategy, writing, film, design — made by people who know your customers, and sweat the details a machine will never notice.
Measured in results
We build creative that looks good and works. Our campaigns are made to get people to call, click, visit, and buy. Then we show you the numbers every month.
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Creating for Erie brands
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Brands built and grown
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Clicks generated
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Original — never templated
Selected Work
All Work →
02
Dahlkemper's Jewelry Connection
Crafting marketing that's as timeless as the moments they celebrate.
RetailView case study
03
Sander's Markets
Bringing every message to the table with strategy and creativity.
GroceryView case study
04
Stan's Garden Center
Planting the seeds for creative campaigns that flourish season after season.
RetailView case studyIndustries Served
What We Do
Full Services →Ideas, writing, and design that make your business easier to recognize, remember, and choose.
Explore Creative & BrandCapabilities
Campaign creative
Graphic design
Content writing
Print & banner advertising
Now Playing — 25 Years On Air
In Their Words
“Because of this our businesses continue to grow.”
Auto Express and Off-Road Express has been utilizing Gray Matter Media for the past 20 years. Gray Matter Media has been a big part of our marketing creativity as well as our marketing strategy. Because of this our businesses continue to grow.
“Helping us achieve the position of Erie's Leading Jeweler.”
In today's competitive retail marketplace, the goal of branding and maintaining top of mind awareness is an ongoing challenge. Gray Matter Media has become a strategic partner in helping us meet this challenge. Eileen and Adam work strategically with our owners to develop the highest quality television commercials which positions us with the national chains. Gray Matter Media has been a wonderful partner over the past 15 years in helping us achieve the position of Erie's Leading Jeweler.
“They do it ALL, and do it WELL!”
With 9 stores in 3 states, Gray Matter Media has done everything for us — from the Digital & Social Media world, to Web, Graphic Arts, Print, TV & Radio — they do it ALL, and do it WELL! They're success driven, which is why we've used them for over 20 years.
“One of the best decisions I have ever made.”
As a business owner my time and money are important to me. Partnering with Gray Matter Media is one of the best decisions I have ever made! I have more time and I am even saving advertising money! I get so much more ROI using Gray Matter Media. They know the advertising and promotional business. Gray Matter takes the time to know me and know my business and they really care. It's a no-brainer for me!
“They don't blow their own horn — they just work.”
Gray Matter is different. They don't blow their own horn, they don't do 'flash in the pan' — they just work. Now we have one of the best image campaigns I've ever seen. There's a reason Gray Matter represents some of Erie's best companies, and I am happy to add Lakeshore Community Services to their family of clients.
“The best marketing decision we have ever made.”
Working with Gray Matter Media has been the best marketing decision we have ever made. Eileen and the crew are true experts in their field, and we never stop getting compliments regarding the commercials they make for us.
“They care genuinely about what they create for you.”
Gray Matter Media Inc. is very thoughtful and very effective at creating marketing media directed to target populations. The staff are very capable and they care genuinely about the media materials that they create for you.