Radio advertising offers you the opportunity to deliver a simple yet powerful message to a targeted group of consumers that may be interested in your product or service. Radio Stations sell time, and they sell access to markets. The only way to create an effective radio campaign is with the knowledge, skills, and experience to do so.
With “behind the scenes” experience as a sales manager of a radio station, Eileen Knight, President of Gray Matter Media, Inc. knows radio and how to create promotional campaigns surrounding all spot buys. Radio - when used correctly - can be very effective. Knowing how, when, and where to use it is an art and science the Gray Matter Media team has perfected.
We utilize Radio campaigns in a promotional fashion to connect the client with the community, with strategies such as On Location promotions. We also cross promote our radio campaigns with print and television stretching the advertising dollar.
The true value of Advertising is how it all works together. We’ll help you maximize that value.